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What can you do for your conference, convention or workshop? In Sarawak, where 21st Century technology meets Old World charm, the sky’s the limit. Here are some suggestions on incentives, theme parties and itineraries from us.

Case Studies


The Asian & Oceanic Congress of Obstetrics and Gynaecology (AOCOG) is the 2nd largest international congress for the fraternity of obstetricians and gynaecologists, after FIGO (International Federation of Gynaecology and Obstetrics).

The Obstetrical & Gynaecological Society of Malaysia (OGSM) hosted the FIGO World Congress 2006 in Kuala Lumpur, a hugely successful milestone for the society. So for the Asian & Oceanic Congress of Obstetrics and Gynaecology (AOCOG) 2015, a new and preferably unique venue was needed.

Dr Mohamad Farouk Abdullah, Chairman of the AOCOG 2015 OGSM Bid Committee and Council Member of the Asia & Oceania Federation of Obstetrics and Gynaecology (AOFOG), shares his bid experience with us.

“Sarawak, in our opinion, had a clear edge over their competitors New Delhi and Hong Kong, which were also in the running to host AOCOG 2015. So we enlisted the assistance of the Sarawak Convention Bureau (SCB), which has an outstanding reputation for passion and commitment in supporting potential congress organisers, ensuring a successful bid and congress. This became the deciding factor in pitching Sarawak as a proposed venue for AOCOG 2015.”

One of the challenges during the bid process was coming up with an innovative bid-off and strategy that would be different from known competitors. OGSM and SCB chose to focus on the following key points:

  • Sarawak’s ecotourism potential, available right at the doorstep of the congress city and venue.
  • A community Fellowship Programme that would bring young OBGYNs from developing countries of Asia & Oceania Federation of Obstetrics and Gynaecology (AOFOG) to work alongside local healthcare practitioners in a rural setting and in challenging terrain like those of Sarawak.
  • A Green Conference, promising a reduction in carbon footprint for all aspects of the planning and convening of the Congress.
  • The promise of ‘Old World Charm’ meeting ‘New World Technology’, with the catchphrase “Tropical and Topical” for AOCOG 2015.
  • Malaysia and Sarawak’s multi-cultural, multi-ethnic, multi-religious melting pot that reflects strength in diversity.

The Malaysian delegation hosted a cocktail reception during the AOCOG 2011 in Taipei, Taiwan, showcasing a visual and audio blitz of the attractions in Kuching, Sarawak and personally met with congress participants who were potential voting delegates to lobby for support.

During the bid presentation at the General Assembly, Dr Mohamad Farouk Abdullah gave a brief presentation followed by a specially commissioned video presentation that outlined Malaysia’s bid offer and advantages over other competitors.

“Overall, the experience was exhilarating and hugely satisfying as it was a great opportunity to showcase Sarawak and Malaysia and all that we had to offer for AOCOG 2015,” said Dr Mohamad Farouk Abdullah.Malaysia was awarded the XXIV Asia & Oceania Congress of Obstetrics & Gynaecology, to be held in Kuching, Sarawak in 2015.

Duration of bid 23 – 27 September 2011 (3 Days)
Venue Taipei International Convention Centre & Taipei World Trade Centre, Taipei, Taiwan
Congress website www.aofog.org/aofog-congresses
Event where bid was presented XXII Asia & Oceania Congress of Obstetrics & Gynaecology 2011
Bid Process & Special Events
  1. AOCOG 2014 lobbying for votes by SCB and hired dancers & musician at exhibition booth during congress duration
  2. Presentation at Council Meeting
  3. Cocktail Reception hosted by the Malaysian delegation
  4. Multimedia presentation at General Assembly
Conference Secretariat Obstetrical & Gynaecological Society of Malaysia
Suite A-06-10, Plaza Mount Kiara, No.2 Jalan Kiara,
Mount Kiara, Kuala Lumpur, Malaysia.
Tel: +603 6201 3009   Fax: +603 6201 7009


NOTE: The year 2015 will be the year that the world is scheduled to report on the United Nations Millennium Development Goals (MDG) and its achievements at the United Nations Assembly. Hosting the AOCOG 2015 would be the perfect platform for Malaysian OBGYNs to bring the world’s attention to their achievements, with MDG 5 with its stated objectives of ‘Reducing Maternal Mortality and Achieving Universal Access to Reproductive Health’

—Published 2013


CASE STUDY: 50th Multiple District 308 Lions Convention (Singapore, Malaysia, Brunei, Labuan and KL)

An annual event with over 2000 Lions members who meet and network through their Annual General Meetings, election of officers and fellowships, the 50th Lions Multiple District 308 Lions Convention was monumental in celebrating half a century of success and camaraderie under the theme, “In Unity, We Believe”. Members are made up of businessmen and professionals from various industries.

Mr Sim Boon Chuan, Convention Organising Committee Chairperson of the 50th MD 308 Lions Convention has been an active Lions member for 27 years (since 1985) and involved in many long term signature projects between the Lions Club in Kuching and other societies, for example, the Sarawak Society for the Deaf since 1990. Mr Sim has held the position of Chairman of Sarawak Society for the Deaf since 2006; and pro-tem Secretary for setting up the Lions Nursing Home in a residential neighbourhood in Kuching.

“Our goal in bringing this event to Sarawak for its 50th anniversary was to make Kuching known to Lions members in Peninsular Malaysia, Sabah, Brunei, Singapore and other countries as a destination for conventions and events as it offered a diverse choice of activities not only for delegates, but their accompanying members too,” comments Mr Sim.

He added, “Delegates are here for serious meetings and seminars, but the advantage we have in Kuching allows them to have themed dinners and sample local delicacies; as well as pre and post tours to one of the world’s oldest rainforests.”

Over the event duration, booths were set up to promote local produce and handicraft to introduce the local cottage industries and showcase the many ethnicities in Sarawak.

Among the event highlights were the 1-day golf programme at the Sarawak Club Golf Resort and the keynote address by Lions Club International 2nd Vice President, Mr Barry Palmer.

The Sarawak Convention Bureau (SCB) offered financial support to assist organisers defray the organising cost as well as delegate boosting and marketing of the conference.

“On behalf of the delegates and the Organizing Committee, I can say that we were very happy with the overall outcome of the event. Many thanks particularly to members of Sarawak Convention Bureau and their industry partners for providing us Sarawakian hospitality and service that is definitely top notch,” commented Mr Sim.


Duration 5 Days
Venue The Pullman Hotel, Kuching (Main Venue), Riverside Majestic Hotel & Grand Margherita Hotel
Delegate numbers Approximately 2000
Format Opening & Closing Plenary Sessions, Meetings, Symposiums, Seminars, Simultaneous Sub-District Fellowship Lunches and Dinners
Special Programme(s) 1-Day Golf Programme, Bazaar, Hospitality Reception, Themed Convention Banquet, Women Symposium
Convention Organising Committee (COC) Chairman (COCC): PDG Sim Boon Chuan

(Lions Club of Kuching Host)

c/o BC Sim & Co. No 1, 1 st Floor, Block A,  Wisma Nation Horizon,

Jalan Petanak, 93100 Kuching, Sarawak, Malaysia.

Tel: +6082 423 933
Fax: +6082 421 933

Email: bcsimbcsim@gmail.com

Event website http://50md308lionsconvention.org/index.html

— Published 2012



Malaysian Society of Otorhinolaryngologists Head and Neck Surgeons (MSO-HNS) is a world recognised strong association that was given the privilege of hosting the 14th Asean ORL Head & Neck Congress.

The majority of the society’s members are prominent doctors and professionals in the field of ENT (Ear, Nose & Throat); and have a great network of all leading ENT doctors within the region and the world over.

Organising Chairman, Datuk Dr Kuljit Singh, is an established specialist at Prince Court Medical Centre in Kuala Lumpur, and had personally chaired and organised over 50 symposiums, local conferences and workshops, including international meetings. This gave the Asian association confidence in choosing Malaysia, particularly Sarawak, a remote, exotic and untouched destination, to host the 14th Asean ORL.

“A key factor in selecting Sarawak for the 14th Asean ORL Head & Neck Congress was that it offered a unique conference destination for our delegates as well as top-notch facilities, as seen in the newly constructed Borneo Convention Centre Kuching (BCCK),” commented Datuk Dr Kuljit Singh.

Among the congress highlights was the Tribal Wisdom Speaker (TWS) programme introduced by SCB during the cocktail event at BCCK. TWS is a programme where the best speakers from Sarawak’s successful businesses, artists and professionals who are also from Sarawak’s ethnic communities, come together to share their life experiences and reveal how their tribal ancestry has influenced their success.

“SCB approached us with this programme, and we agreed to include it for our delegates as we wanted to learn something new and bring back to our homes. We chose Datu Dr Andrew Kiyu, an active member of the association and one of our peers in the medical industry who is of Bidayuh descent to share his story and business philosophy,” said Datuk Dr Kuljit Singh.

Through Sarawak Convention Bureau (SCB), the State Government provided the association with a significant amount of funding to assist in conference promotion, international marketing and site inspection visits for the committee members.

“Overall, we were very pleased at the level of service and commitment offered by SCB on behalf of the State Government, as well as their industry partners who played such a pivotal role in ensuring the success of the congress,” commented Datuk Dr Kuljit Singh.

Conference Details

Duration  3 Days
Venue Borneo Convention Centre Kuching (BCCk)
Delegate numbers 500 from over 30 countries
Format Plenary sessions, symposiums, workshops and exhibition ( 25 booths; 4m x 4m).
Social events: Welcome Cocktail and Charity Gala Dinner
Special Programme(s) Tribal Wisdom Speaker provided by SCB
Conference Secretariat Acutance Sdn Bhd
Level 41 Vista Tower, 182 Jalan Tun Razak,
50400 Kuala Lumpur, Malaysia.
Tel: +603 2690 1450
Fax: +603 2178 4969

— Published 2011